Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!
The Diogene Cabin
Architects: Renzo Piano / Renzo Piano Building Workshop (RPBW)
Location: Weil am Rhein, Germany
A retrospective on the life and work of Le Corbusier opens today at the Museum of Modern Art (MoMA) in New York. This selection of drawings and paintings by the architect documents the various stages of his career, as presented in the exhibition.
DESIGN: ‘The Pantone Project’ by Paul Octavious
Chicago-based photographer and storyteller, Paul Octavious has begun a mission to “match all the Pantone colors to things I find in everyday life.”